TikTok is introducing a updated setting that permits them to lessen the volume of artificial intelligence-produced videos appearing in their feeds. This initiative comes as the platform disclosed that it currently hosts more than 1 thousand million AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a global launch. This shift aligns with a surge in AI-generated material, fueled by new AI video creators.
AI Content on Other Platforms
Studies have shown that almost 10% of the most rapidly expanding video streams on another major platform exclusively feature AI-generated videos. A significant portion of this output is classified as “AI slop”, a label for poor-quality, mass-produced content that is often nonsensical or surreal.
Our research shows that a lot of users enjoy content created using AI tools, from digital art to informative clips, and we intend to give people the ability to adjust the amount of that, according to their own likes,” commented a company executive.
Volume and Proportions
TikTok disclosed that there are presently over a billion videos on its app labeled as made with AI. In total, in excess of 100 m videos are submitted to the platform each day, making AI content a relatively small portion of its complete catalog.
How to Adjust Settings
Viewers will be capable of reduce or increase the level of AI-generated videos they watch by opening the content preference setting in the app and picking AI-made media. Additional categories that can already be controlled under the filter cover current affairs, style, cosmetics, and movement.
Platform Guidelines
Its guidelines require users to tag “realistic” AI-generated content, and it bans harmful fake videos of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is unmarked can be taken down under its terms of service.
In addition, the service will from now on attach an “AI-made” watermark to content produced via its built-in AI features, or identified by an industry-wide initiative for identifying artificial media. This action is designed to help prevent users from seeking to bypass the tagging system.
Responsible AI Funding
The company is furthermore launching a $2 million AI literacy fund for specialists and groups to produce educational content about using AI responsibly. This program will support non-profit groups dedicated to training coding and technology.
Platform Protection
The platform has supported its safety measures, following controversy over proposals to cut jobs for hundreds of review team members in the UK. TikTok is expected to eliminate a significant number of roles in its trust and safety team in the UK capital, with trade unions and online safety experts voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead stated that human moderation would still have a role, but automated tools can protect employees by removing the most harmful content ahead of it is viewed by staff. TikTok announced a 76% decrease in disturbing and violent content handled by human moderators over the past year due to intervention by its AI tools.
“We think that it’s essential to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to limit contact with unsafe media as quickly as possible, which is where a significant AI assistance is really helping us process content quickly.”
